01
Store layout & design
Spaces planned around how customers shop.
- Store layouts & customer flow
- Planograms & fixture plans
- New store openings & refits
- Category adjacencies & space planning
Philosophy
Every detail is seen. Every space should sell.
Customer first.
Layouts follow how people shop: what they see first, where they pause, what they pick up.
One brand standard.
The same clarity and quality in every store, in every market.
Commercial impact.
A display is judged by what it sells, not only by how it looks.
01
About
A designer’s eye. A retailer’s mind.
I’m Khadija Mehri, a Visual Merchandising Manager with deep expertise across the Middle East and North Africa.
My work sits where brand, space and customer meet: designing store layouts, windows and in-store displays, setting visual standards, and making sure every store presents the brand at its best.
I know the rhythm of the region — from GCC mall culture to Ramadan, Eid and seasonal campaigns — and I bring it to life in store.
- Role
- Visual Merchandising Manager
- Region
- Middle East & North Africa
- Focus
- Store design, windows & brand standards
[00]+
Years in visual merchandising
[00]
MENA markets covered
[000]+
Stores supported
[00]+
Store openings & refits
02
Expertise
From floor plan to window.
I manage how the brand looks and sells in store — with the creative eye to inspire customers and the commercial focus to deliver results.
02
Windows & campaigns
The first impression, every season.
- Window concepts & installation
- Seasonal & promotional campaigns
- In-store displays & focal points
- Signage & point-of-sale
03
Standards & MENA rollout
One brand standard, delivered across many markets.
- VM guidelines & brand standards
- Multi-country rollout & compliance
- Store team training & coaching
- Ramadan, Eid & the regional retail calendar
03
Brand storytelling
Every store tells a story.
The store is where a brand speaks without words. I shape the narrative behind each collection — the theme, the flow, the hero pieces — so customers understand the brand the moment they walk in.
01
Collection narratives
A clear theme and a visual journey for every collection — from the window to the last fixture.
02
Launches & campaigns
Product launches and seasonal moments, staged to create attention and drive footfall.
03
Brand presentation
Colour, materials, lighting and props that express the brand consistently — in every store, in every market.
04
Approach
From concept to store floor.
A clear process from brief to execution — repeated every season, and refined with every result.
-
Understand
The brand brief, the store format, the sales data and how customers move through the space.
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Design
Layouts, windows and display concepts, built to brand standards.
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Roll out
Guidelines, kits and training, so every store executes it right — in every market.
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Measure
Store visits, photo reports and sales results — then refine for the next season.
05
Experience
Selected experience.
Roles and results across MENA retail.
- [20XX] — Present Visual Merchandising Manager[Company] · [Country][Key responsibility or result — brands, stores, markets, openings.]
- [20XX] — [20XX] [Previous role][Company] · [Country][Key responsibility or result.]
- [20XX] — [20XX] [Earlier role][Company] · [Country][Key responsibility or result.]
[A short recommendation from a manager or colleague — for example, from LinkedIn.]
06
Contact
Let’s talk retail.
For visual merchandising leadership opportunities, store projects or partnerships across MENA — I’d be glad to hear from you.
- [EMAIL ADDRESS]
- in/khadijamehri
- @khadija_mehri
- Based in
- United Arab Emirates